Similarly, if you were negotiating with a slick businessman, you might remind yourself that his warm smile is, perhaps, only a ruse.
The crafty woman in this scenario used romance as a ruse to blind her victim to her true intentions. This ruse, like many ruses, is a sort of diversion or distraction.
For example, a heartbroken young man might sob, "She only pretended to love me! It was all a ruse to get close enough to steal the family jewels!" Doubtless many lies were involved in the tragic ruse which the young man is describing, but the artificial relationship as a whole is itself the ruse. A ruse involves a more elaborate process of deception than merely making a false claim, although making a false claim might be part of a ruse.
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